Our Brand Guidelines
Scope
This guideline is a way to document Calgary Impact Basketball’s branding for use by our team and others who may need to use it. Though these are not hard rules, following them ensures our visual image is maintained throughout any platform.
Please follow these guidelines to the best of your abilities.
Logo
Main
Use everywhere whenever possible
Alternative
Only use for special occasions (ex: special events, holiday jerseys, etc)
Black & White
Used in print documentation or when colour is not possible
Colours
Hex
Pantone
RGB
CYMK
Primary
# EF1126
185 C
239,17, 38
0, 100, 95, 0
Secondary
#0D384A
303 C
13, 56, 74
95, 69, 49, 43
Dark
#7A1B2B
1815 C
122, 27, 43
32, 96, 75, 38
Light
#EB8696
701 C
234, 134, 150
4, 59, 24, 0
Alt
#12A5E4
299 C
18, 165, 228
72, 19, 0, 0
Fonts
The Korolev Font Family (including both compressed and condensed versions) is our main font used throughout anything that uses our branding.
(link: https://fonts.adobe.com/fonts/korolev)
When it is not possible to use Korolev, Futura is a suitable alternative.